Alice In Wonderland meets Bloomingdale’s

Sue Wong's dress inspired by the White Queen from Disney's Alice in Wonderland
Sue Wong’s dress inspired by the White Queen from Disney’s “Alice in Wonderland”
Disney Consumer Products

You can dress like Alice! Disney is releasing a stunning collection of apparel and accessories inspired by its upcoming feature Alice In Wonderland, Tim Burton’s highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales. Disney Consumer Products (DCP) collaborated with renowned jewelry designer, Tom Binns, leading fashion designer Sue Wong and Swarovski, the world’s largest producer of cut crystals, to create an interpretive line that brings the allure and mystery of the film and characters to life.

As part of the Alice fashion experience, DCP and Bloomingdale’s have joined forces to create one-of-a-kind window displays at Bloomingdale’s flagship 59th Street store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewelry. The windows at 59th street will be complemented by a special exhibit in the contemporary sportswear department on the second floor, which will feature select costumes and props detailed with information from the film.

In addition, seven Bloomingdale’s stores across the U.S. including the New York flagship store will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage and select bonus material. The stores include Beverly Center, Century City, San Francisco, and South Coast Plaza, California; Aventura, Florida; and Short Hills, New Jersey. The Bloomingdale’s Alice In Wonderland-inspired windows and in-store displays are planned to set in early March.

“The arresting settings and characters in Tim Burton’s interpretation of Alice In Wonderland provided great inspiration and have made it possible for us to work with this renowned group of designers to create a truly unique collection of lifestyle products that will continue to position Disney at the forefront of fashion trends,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Our collaboration with Bloomingdale’s brings it all together in a way that is fun and interesting for consumers and Disney fans alike.”

Launching at retail from February, the collections include:

Tom Binns – Council of Fashion Designers of America winner Tom Binns has worked his unique flair on two jewelry collections in association with Disney, which will each feature designs influenced by the story’s principal characters including Alice, the Mad Hatter, the Red Queen, the White Queen, and the White Rabbit. The first collection, the Tom Binns for Walt Disney Signature line, will offer a limited edition collection of six high-end jewelry pieces designed in Binns’ coveted runway style; it will be available at luxury retailers and fine boutiques with a price range from $600 – $1000. The second collection, Tom Binns for Disney Couture, will be for Disney’s popular jewelry line and will offer 35 pieces, again all featuring Binns’ unique design style. This line will also include pieces inspired by the Cheshire Cat, the tea party, the talking flower garden, and will incorporate elements such as photo inlay, lace accents, and Swarovski crystals. This collection will be available at department stores and
specialty boutiques with a retail price range from $50 – $250. Assorted items will also be available at select Disney Store retail locations.

Sue Wong – Sue Wong for Walt Disney Signature will feature pieces influenced by key story characters and locations, including Alice, the Red Queen, the White Queen, the White Rabbitm and the talking flower garden. The Alice In Wonderland-inspired collection will showcase unique details inspired by the film, such as Victorian antique lace and vibrant details, while offering Sue Wong’s signature style: romance, femininity, and exquisite hand-craftsmanship. Ranging from $329 to $609, the Sue Wong for Walt Disney Signature collection will be available in fine department stores such as Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Nordstrom’s, Lord and Taylor, and Macy’s, as well as on

Swarovski – Swarovski is launching an all new collection of jewelry pieces that will take consumers inside the world of “Underland” to commune with the unexpectedly mad and caring characters. Capturing the spirit of each character in the film, the line features a host of vintage and gothic details inspired by the outlandish personalities found down the rabbit hole, and demonstrates the attention to detail in products that are the result of the long collaboration between Disney and Swarovski. The line features 17 pieces including pendants, necklaces, rings, and earrings inspired by the Red Queen, the Mad Hatter, the Cheshire Cat, the White Rabbit, as well as by the film’s beautiful settings including the talking flower garden and by other Alice icons such as teapots, cupcakes, and keys. Ranging from $80 – $350, the line will be available at select department stores, at Swarovski retail stores, and online at, with select pieces at

Disney Consumer Products also collaborated with leading cosmetics brands Urban Decay and OPI to round out the Alice In Wonderland lifestyle product assortment:

Tom Binns' pearl necklace features a gold plated key hole with mushroom graphic
Tom Binns’ pearl necklace features a gold plated key hole with mushroom graphic
Disney Consumer Products

Urban Decay has designed a limited-edition Alice In Wonderland-inspired Book of Shadows. The book of 16 gorgeous eye shadow shades was inspired by Alice’s whimsical and colorful adventure – a “curiouser and curiouser” hike through twisted vines and skyscraping toadstools. The palette opens to a playful pop-up scene of Alice and her journey through the mushroom forest. Having just ingested the contents of the fabled “drink me” bottle, Alice has shrunk down to a tiny size and is staring upward toward gigantic mushrooms and one very peculiar caterpillar. The mirror rests in the background, transporting you into the film itself. The book-like cover is adorned with a lush black pattern and copper foil deco with teacup details. The Alice Book of Shadows offers 16 best-selling eye shadows, as well as two travel sizes of 24/7 Eye Pencils and one Eyeshadow Primer Potion. DCP and Urban Decay worked together to develop names for the eye shadows reflective of the many topsy-turvy people and things in Underland:
Underland, Alice, Oraculum, Queen, Chessur, White Rabbit, Wonderland, Curiouser, Muchness, Mushroom, Midnight Tea Party, Vorpal, Absolem, Drink Me, Eat Me, Mad Hatter, Jabberwocky. It’s available for $52 at Sephora, ULTA, and Macy’s or online at,,, and

OPI will debut four limited-edition Nail Lacquer shades inspired by Alice in Wonderland. The fantastical shades include: “Absolutely Alice” – an absolutely amazing blue glitter; “Thanks So Muchness!” – a “much-have” red shimmer; “Off with Her Red!” – a glowering, empowering hot red; and “Mad as a Hatter” – a madly marvelous black-multi glitter. The spectacular colors are featured in a beautiful movie-themed display. The Alice in Wonderland-inspired Nail Lacquers by OPI are available at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta for $8.50 suggested retail per Nail Lacquer.

From Walt Disney Pictures and visionary director Tim Burton comes an epic 3D fantasy adventure, Alice In Wonderland. Johnny Depp stars as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter. Alice embarks on a fantastical journey to find her true destiny and end the Red Queen’s reign of terror. The all-star cast also includes Anne Hathaway, Helena Bonham Carter, and Crispin Glover. The screenplay is by Linda Woolverton.

Capturing the wonder of Lewis Carroll’s beloved “Alice’s Adventures in Wonderland,” first published in 1865, and “Through the Looking-Glass,” published in 1871, with stunning, avant-garde visuals and the most charismatic characters in literary history, Alice In Wonderland comes to the big screen in Disney Digital 3D on March 5, 2010 in U.S. theaters.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, the first international Bloomingdale’s opens in Dubai in 2010.

Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home decor, and books and magazines to foods and beverages, stationery, electronics, and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney.

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