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|Battle the Decepticons with Optimus Prime and the Autobots.|
Do words like Autobots, Decepticons, Optimus Prime, and Megatron mean anything to you? If so, you’re probably a fan of the absurdly popular Transformers, including the toys, the games, the movies, and soon the 3D ride. In the summer of 2013, Universal Studios in Orlando, Florida will launch TRANSFORMERS: The Ride — 3D.
The groundbreaking ride, created under license from Hasbro and based on the toy-maker’s iconic TRANSFORMERS brand, will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in the summer of 2013.
Already a must-see at Universal Studios Singapore and Universal Studios Hollywood, TRANSFORMERS: The Ride — 3D is a mind-blowing, action-packed ride experience that must be seen to be believed. Riders come face to face with the evil Megatron. They dodge explosions and attacks by the Decepticons. They fight to save mankind alongside the nobel Optimus Prime and the Autobots. It is billed as the greatest battle you’ll ever ride.
Universal worked closely with Michael Bay, the award-winning director of the TRANSFORMERS film series and the ride’s creative consultant, to deliver an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life TRANSFORMERS characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology, and amazing special effects to place riders right in the middle of an epic battle between good and evil.
“We broke the mold and have taken this ride to a new technological level in terms of blending seamless 3-D,” said Bay.
Mark Woodbury, president of Universal Creative, is equally enthusiastic. “TRANSFORMERS: The Ride — 3D is the perfect addition to Universal Orlando’s thrilling theme park experiences,” he says. “The ride has already proven to be a hit at our Hollywood and Singapore parks, and we’re excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world.”
TRANSFORMERS films, television shows, and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released: “Transformers” in 2007, “Transformers: Revenge Of The Fallen” in 2009, and “Transformers: Dark Of The Moon” in 2011. Together, the films grossed more than $2 billion at the box office world wide. All three films were directed by Michael Bay, executive produced by Steven Spielberg, and released by Paramount Pictures.
TRANSFORMERS: The Ride — 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history, making it one of Universal’s most ambitious projects ever.